An Interview with Daniel Kerr, Owner, OpenCart When I first hear “shopping cart” I tend to think about an add-on to an existing web site to handle online purchases.  But that is not the case with OpenCart, which is a comprehensive eCommerce platform capable of handling large product catalogs.  It is also open source and […]

An Interview with Amit Agarwal, Chief Product Officer, Datadog For many of us, infrastructure and application performance monitoring is something of a mystery. Performance monitoring in today’s dynamic, large scale, virtual, and cloud environment sometimes seems like black magic.  It is certainly at least very challenging to track so many moving parts.  Datadog is trying […]

An Interview with Joseph Shemesh, CEO, Celebros At the end of the day, what online retailers care about is sales – and more sales.  That is why it is best to focus optimization efforts on actual conversions, rather than other web site metrics such as page views, visitors, or even engagements. Celebros offer a modular […]

An Interview with Talia Wolf, Conversion Optimization Expert, Taliagw.com Many people claim to be experts, but those are often just sell-proclaimed descriptions. Talia Wolf’s bio claims that she is a Conversion Optimization Expert – but that assertion is backed up by people in the industry.  In 2015, she was rated in an annual survey as […]

  This blog post is a FREE chapter from the book Jump Start PHP Environment by Bruno Skvorc. It is important to understand the fundamental concepts and processes of web programming before getting into nitty-gritty details of coding in PHP. which this chapter accomplishes.